i knew it was a reason for the full media blitz for the album, there was no build for the album just a quick media blitz, Justin waited for the last minute to record also, made the album in 20 says, and this Jay-z shit seemed funny from the start because JT turned down Jay-z once for a tour,
In 2008 Live Nation and Justin began doing business. The concert industry giant first purchased Signatures, a company that licences Timberlake’s merchandise. Next LN agreed to make Justin’s tequila brand, 901, the official tequila of Live Nation venues.
In exchange JT committed to a tour. He was given a $20 million advance. $5 million of that he wouldn’t have to return as long as he completed the tour.
Fast forward to 2013 and LN was getting anxious and wanted JT to make good on their deal.
“There is a due date by which you have to start touring. At some point, [Live Nation] has to call in the loan,” a source told THR.
For a stadium tour JT needed a new album to make sure fans filled the seats, so he got into the studio with Timbaland to record The 20/20 Experience. Justin’s manager Johnny Wright told CNN the project was completed in just 20 days.
Typically, an album launch for a megastar of Timberlake’s stature would take a year to set up at radio and retail, in addition to recording time. But with 20/20, the public first got word of its March 19 release in January.
“Suit & Tie,” the lead single off of the album didn’t take off on radio as quickly as planned. Worried a stadium tour might not sell as well as expected, Live Nation reached a deal with Jay-Z to co-headline.
Their joint tour is expected to gross $60 million, which is more than enough to satisfy Justin’s financial obligation to Live Nation.
“Live Nation always envisioned an arena tour for Justin Timberlake. After their successful studio collaboration, Justin and Jay-Z approached us, and we are thrilled to promote their stadium tour,” a Live Nation rep told THR.
In 2008 Live Nation and Justin began doing business. The concert industry giant first purchased Signatures, a company that licences Timberlake’s merchandise. Next LN agreed to make Justin’s tequila brand, 901, the official tequila of Live Nation venues.
In exchange JT committed to a tour. He was given a $20 million advance. $5 million of that he wouldn’t have to return as long as he completed the tour.
Fast forward to 2013 and LN was getting anxious and wanted JT to make good on their deal.
“There is a due date by which you have to start touring. At some point, [Live Nation] has to call in the loan,” a source told THR.
For a stadium tour JT needed a new album to make sure fans filled the seats, so he got into the studio with Timbaland to record The 20/20 Experience. Justin’s manager Johnny Wright told CNN the project was completed in just 20 days.
Typically, an album launch for a megastar of Timberlake’s stature would take a year to set up at radio and retail, in addition to recording time. But with 20/20, the public first got word of its March 19 release in January.
“Suit & Tie,” the lead single off of the album didn’t take off on radio as quickly as planned. Worried a stadium tour might not sell as well as expected, Live Nation reached a deal with Jay-Z to co-headline.
Their joint tour is expected to gross $60 million, which is more than enough to satisfy Justin’s financial obligation to Live Nation.
“Live Nation always envisioned an arena tour for Justin Timberlake. After their successful studio collaboration, Justin and Jay-Z approached us, and we are thrilled to promote their stadium tour,” a Live Nation rep told THR.